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Crunch Gets Extreme
How do you make people remember a 60-year-old chocolate bar? Reinvent it for a new decade. That’s what Nestlé’s doing for its Crunch bar. It got a makeover recently (crunchier rice, creamier chocolate)...
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LOCOG & Cadbury Strike Social Media Gold at the London Olympics
Last week we suggested a top pick for Social Media Week London: a talk by Alex Balfour of the London Organising Committee of the Olympic and Paralympic Games (LOCOG). We weren’t disappointed. Alex...
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YouTube’s Original Channels: One Giant Leap for Brandkind
Back in South East England, rolling through the mists of time (well, the late ’70s…), to when my main mode of transport was a space hopper and Pong was the ultimate in console gaming, I was taken to...
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